How Thyme Works

Website health monitoring for inecta.com

What is Thyme?

Thyme is an AI-powered website health agent that continuously monitors inecta.com across traffic, SEO, page speed, content freshness, conversions, and technical health. It pulls data from four sources, scores every page on a 0-100 scale, then uses Claude to investigate flagged pages and surface prioritized, actionable recommendations — all with human approval required before any action is taken.

Why Thyme Exists

Marketing teams often discover website problems too late — a page tanks in search rankings, a key form breaks silently, or content goes stale without anyone noticing. Thyme fills that gap by acting as a dedicated analyst that checks every page, every day, across the metrics that actually matter for lead generation.

Instead of logging into four different tools and cross-referencing data manually, Thyme does it automatically and tells you exactly what needs attention and why.

Data Sources

Google Analytics 4

Traffic trends, key events, and session data for every page

Google Search Console

Keyword rankings, impressions, clicks, and position changes

PageSpeed Insights

Core Web Vitals, performance scores, and loading diagnostics

HubSpot CMS

Page metadata, publish dates, content freshness, and form submissions

Two-Layer Analysis

1Health Scoring (Deterministic)

Every monitored page is scored 0-100 across six weighted dimensions. Pages scoring below 50 are flagged for investigation. Pages below 30 are marked critical.

20 pts
Traffic TrendWeek-over-week session changes from GA4
20 pts
SEO RankingAverage position shifts and click-through rates from Search Console
20 pts
Page SpeedCore Web Vitals and Lighthouse performance scores
15 pts
Content FreshnessDays since last update, staleness relative to competitors
15 pts
Conversion HealthGA4 key events cross-referenced with HubSpot form submissions
10 pts
Technical HealthBroken links, missing meta tags, redirect chains

2AI Investigation (Claude)

The top flagged pages are handed to Claude, which investigates using specialized tools — up to 6 tool calls per page, with a 40-second time budget. Claude decides which data to pull, cross-references signals from other SALT Crew agents, and produces a finding with a concrete recommendation.

get_page_analytics

Pull detailed GA4 data for a specific page

get_page_rankings

Fetch Search Console ranking data for a page

get_page_speed_detail

Run PageSpeed Insights on a URL

get_page_detail

Fetch live page metadata (title, meta, OG tags, forms)

check_keyword_page_gap

Find keywords with no matching landing page

check_signal_bus

Read signals from other SALT Crew agents

evaluate_recommendation

Validate a draft recommendation against guardrails

submit_finding

Record a finding with an actionable recommendation

Automated Schedule

MWF 2 PM

Health Scan

Pulls fresh data from all four sources, recalculates health scores, flags pages below threshold, and runs the AI investigation loop on the top candidate.

Sun 2 PM

Weekly Digest

Full site analysis including broken link audit, keyword coverage gaps, conversion health cross-reference, and a narrative summary of the week.

Daily 4 PM

LinkedIn Sync

Pulls share statistics, follower growth, and page views from the LinkedIn Company Page API.

All times UTC.

Human Approval Required

Thyme never takes action on its own. Every recommendation goes into a decision queue where a human reviews and explicitly approves or rejects it. Proposals expire after 48 hours if not acted upon.

DetectInvestigateRecommendHuman Approves

Part of the SALT Crew

Thyme is one of five AI agents in the SALT Crew network. The agents share intelligence through a signal bus — when Saffron detects a trending search term or a high-CPC keyword, Thyme picks it up and checks whether inecta.com has a landing page optimized for it.

Sumac

Deal Intelligence

Saffron

Search & Ads

Cayenne

Reddit Marketing

Thyme

Website Health

Dashboard Tabs

OverviewKey metrics at a glance — pages monitored, average health score, critical issues, pending reviews.
PagesFull page inventory with per-page health scores, page type, meta status, and last-updated dates.
FindingsAll detected issues with severity, business impact descriptions, and resolution status.
SEOSearch Console trends, keyword rankings, position movements, and click-through rates.
SpeedPageSpeed scores, Core Web Vitals breakdowns, and performance by page type.
ConversionsGA4 key events vs HubSpot form submissions, coverage gaps, and conversion funnel health.
DigestWeekly narrative summaries, broken link reports, meta audit results, and keyword gaps.